Friday, May 22, 2009

Madness in Morningside


Morningside, in case you wondered, is where I live. It's also, by incredible coincidence, where my forthcoming book, DEATHWATCH, is set.

I am entirely mad. I have evidence: a folder on my laptop, entitled "Deathwatch Promotion" and 54 documents in it. And that's after I had a bit of a clean-out.

I don't need to do this. (No, I mean I do need to do the clean-out but I don't need to do all the mad promotion.) After all, I've got lovely publishers with a great marketing team who even have that rare thing, a BUDGET, and here I am exhausting myself with plans and wheezes and tasks which take a four page doc even to list.

Probably the maddest idea occurred to me one perfectly normal grey day back in March. Why don’t I see if I can set a world record for the greatest number of school visits by one author in one day, I thought. Why not, indeed? Now, as the time draws near (June 15th is Deathwatch Dash Day, or D3), I can think of reasons why not. But my problem is not that I have ideas, it’s that I tell people them, and then I have to ACT on them. So, after I’d tripped along to Vanessa’s Children’s Bookshop around the corner from my house in Edinburgh (my only house, I hasten to add - I’m not claiming expenses on a second home) and asked her to do the book-selling, she leapt on the idea - not literally - and that was it. Trapped by my own stupidity.

Apart from that, I am surrounded by lists that say things like:
  1. organise competition for D3
  2. organise different competition for all Scottish schools
  3. buy lots and lots of chocolate
  4. decide who I can face asking to look after the dog on 18 separate days
  5. make a list of lists
  6. sign 600 postcards which I've had designed for every D3 pupil
  7. sign 1000 other little cards for other events
  8. plan 9 entirely different talks
  9. make sure I've got enough posters for everyone
  10. make sure I know where I should be on any given day - this may not work
  11. put reviews on website
  12. make food for meal after launch party
  13. tell more people about the You-Tube video, stunning screensaver and other free downloady stuff
  14. get really really really scared
  15. check Amazon and Google. Again.
  16. the list goes on
  17. and frankly I haven't put half the important stuff on it - it looks too scary
Why do I do all this when I've got a great marketing team at Walker Books? Fear, is why. Sheer terror that my new baby will drown, that no one will see it, or people will hate it, or ...

Aghhh - radical thought alert. There's only one way to make sure no one hates it: DON'T TELL ANYONE ABOUT IT.

Why didn't I think of that?